Attractiveness Guides: What the Evidence Actually Says

A guide does a different job than a tool. Where a tool returns a number in seconds, a guide takes that number, or a question a number alone can't answer, like which face shape you have or whether a jawline exercise actually works, and works through it with named evidence attached. Most guides also carry a small on-device tool of their own, so you can check a checklist against your own photo instead of guessing which category fits.

Every claim inside a guide follows the same rule stated in full on the editorial policy: cited to a named, dated source, labeled clearly as a heuristic or contested claim, or removed before publication. Guides split into two jobs: identifying something about your face, like a shape or a season, and improving something the evidence actually supports changing, like symmetry or jawline definition. Guides already live are grouped below; anything still in production is listed under Coming Next.

Understand Your Score

Attractiveness Score and Scale

This guide defines every band on the 1 to 10 scale, including what counts as above average and how a percentile differs from the raw number. Read the full band ladder on Attractiveness Score and Scale: What 1 to 10 Really Means.

ChatGPT Attractiveness Test

Chat models will rate a face if you ask them to, but the answer changes with the prompt and isn't reproducible between runs. See exactly where that method breaks down against 478-landmark measurement on ChatGPT Attractiveness Test: Prompts, Results, and Limits.

Identify Your Face Shape

Oval Face Shape

An oval face has a forehead slightly wider than the jaw, cheekbones as the widest point, and a face length around 1.5 times its width. The full checklist and what actually flatters it are on Oval Face Shape: How to Tell and How to Style It.

Round Face Shape

A round face keeps forehead, cheekbones and jaw close in width, with a face length close to that same width and no sharp angles anywhere. See the checklist and the styling logic on Round Face Shape: How to Tell and How to Style It.

Square Face Shape

A square face carries a similar width across forehead, cheekbones and jaw, with a jawline angle near 90 degrees. Confirm it against the full checklist on Square Face Shape: How to Tell and How to Style It.

Heart Face Shape

A heart-shaped face has its widest point at the forehead, narrowing to a pointed or narrow chin. Read the checklist and what balances that taper on Heart Face Shape: How to Tell and How to Style It.

Diamond Face Shape

A diamond face has cheekbones as the clear widest point, noticeably wider than both the forehead and the jaw. The checklist and the styling fix for that width sit on Diamond Face Shape: How to Tell and How to Style It.

Oblong Face Shape

An oblong face runs notably longer than it is wide, with forehead, cheekbones and jaw close in width and straight sides. The guide also covers the long face and rectangle names for the same shape, on Oblong Face Shape: How to Tell and How to Style It.

Oblong vs Oval Face

An oval face tapers from the cheekbones and runs about 1.5 times as long as it is wide; an oblong face keeps its widths nearly equal and runs longer, with straight sides. The tie-breaker checklist is on Oblong vs Oval Face: What Actually Tells Them Apart.

Triangle Face Shape

A triangle face has its widest point at the jaw, narrowing up toward the forehead, the inverse of a heart shape. See the checklist and why this shape skips the glasses guide on Triangle Face Shape: How to Tell and How to Style It.

Hairstyles by Face Shape

Once you know your shape, the haircut rule is the same everywhere: balance length against width. The shape by shape breakdown, with a dedicated page for each of the seven shapes, starts at The Best Hairstyle for Your Face Shape: All Seven.

Glasses by Face Shape

Frames follow a contrast rule: pick a frame shape that offsets what your face already has plenty of. The rule, and a dedicated frames page for each shape, start at Glasses by Face Shape: Frames That Fit Every Face.

Beard Styles by Face Shape

A beard changes your measured jaw width, which makes it the one styling tool that edits the geometry itself. What to grow and what to keep tight, for all seven shapes, is on Beard Styles by Face Shape: Oval to Square.

Eyebrows by Face Shape

The brow rule is balance: the arch either adds lift or softens width, depending on what your shape already has plenty of. One page covers all seven shapes, on Eyebrow Shapes by Face Shape: Oval to Triangle.

Improve, Ranked by Evidence

Prettier Face, Ranked by Evidence

This guide ranks every real improvement lever by evidence strength, from sleep and daily sunscreen at the top to claims like facial exercises reshaping bone, which have no reliable support. Read the full ranking and what each tier actually requires on How to Get a Prettier Face: What Works, Ranked.

Looksmaxxing, Defined and Graded

Looksmaxxing is a real practice with a vocabulary of its own and a very uneven evidence base underneath it. This guide defines softmaxxing and hardmaxxing, sorts the named claims into what has controlled trials behind it and what has none, and marks the practices that are actively harmful. Read it on What Is Looksmaxxing? Terms, Claims, and Evidence

Facial Symmetry Exercises

Everyone is asymmetric, bone does not respond to exercise, and the habits people blame have weaker evidence than the forums claim. Each routine and its grade sit on Facial Symmetry Exercises: What Works and What Doesn't.

Jawline Exercises

Every popular jawline route, mewing included, graded by the evidence behind it, with the honest ranking of what actually changes definition. Read it on Jawline Exercises: A Sharper Jawline, Honestly Graded.

Does Chewing Gum Help Your Jawline

The claim gets its own page because the best trial data answers it cleanly: gum builds bite strength, not a sharper jawline. The mechanism and the verdict are on Does Chewing Gum Help Your Jawline? What Evidence Says.

Skin Quality and Attractiveness

Skin evenness moves attractiveness ratings more than most single features, which is exactly why the free scan refuses to score it from one photo. The research and the honest basics are on Skin Quality and Attractiveness: What the Evidence Says.

Eyeliner for Canthal Tilt

Eyeliner can lift how a negative canthal tilt reads and soften a strong positive one, without changing the measured angle at all. The step by step, and that honest boundary, are on Eyeliner for Negative and Positive Canthal Tilt.

Better Cheekbones, Honestly Graded

Cheekbone definition mostly tracks body fat percentage and age, and the exercise claims underneath it have no reliable support. Every route and its grade sit on How to Get Better Cheekbones, Honestly Graded.

Compare a Tool, or Look Up a Term

Umax Alternative

Umax sells access to a score through a subscription, and its own App Store listing is the only place it publishes what that involves. This comparison sets both products against what each has actually published: what is measured, where the photo goes, and what it costs. Read it on Umax Alternative: One-Time Report, No Subscription

Qoves Alternative

Qoves sells a yearly membership with a consultation queue; this site runs a free scan first and sells one report once. What each covers and costs, verified against Qoves's own pages, is on Qoves Face Analysis Alternative: Free Scan, One Report.

Looksmaxxing.org Alternative

The looksmaxxing.org domain itself is a parked ad page, and the real forum behind the query rates faces by peer opinion. What a measurement gives you instead is on Looksmaxxing.org Alternative: A Measurement, Not a Forum.

FaceRate Alternative

FaceRate reads personality and emotion into an uploaded photo alongside its scores. The geometry-only contrast, checked against its own pages, is on FaceRate Alternative: Geometry Only, Nothing Uploaded.

How Normal Am I

How Normal Am I is a documentary art project that shows you how judging algorithms read a face. Where it teaches and this site measures is set out on How Normal Am I: What It Is, and a Measured Alternative.

Vidnoz Attractiveness Test Alternative

Vidnoz scores six personality traits from one uploaded photo and publishes no method for any of them. The on-device contrast is on Vidnoz Attractiveness Test Alternative: Nothing Uploaded.

Media.io Attractiveness Test Alternative

Media.io calls its own attractiveness result playful entertainment, on the page itself. The measured contrast is on Media.io Attractiveness Test Alternative: A Real Measure.

AirBrush Face Shape Detector Alternative

AirBrush detects six face shapes inside a photo editing app, with the method described only as AI. The published-threshold contrast is on AirBrush Face Shape Detector Alternative: Measured, Free.

Reversely Face Shape Detector Alternative

Reversely detects a face shape from an upload and charges to unlock the result. The free, on-device contrast is on Reversely Face Shape Detector Alternative: Free Result.

Glossary

Canthal tilt, fWHR, the gonial angle, the PSL scale and mewing all turn up across these guides and every tool result. Each one is defined once, in one place, and linked from everywhere it appears: the glossary of facial measurement terms

Coming Next

These guides are briefed and scheduled, but not live yet:

Alternatives to Other Tools

• TheFaceReport Alternative: What You Get Instead

Seasonal Colour Palettes

• Light Spring Colour Palette: The Colours That Suit You
• True Spring Colour Palette: The Colours That Suit You
• Bright Spring Colour Palette: The Colours That Suit You
• Light Summer Colour Palette: The Colours That Suit You
• True Summer Colour Palette: The Colours That Suit You
• Soft Summer Colour Palette: The Colours That Suit You
• Soft Autumn Colour Palette: The Colours That Suit You
• True Autumn Colour Palette: The Colours That Suit You
• Deep Autumn Colour Palette: The Colours That Suit You
• Deep Winter Colour Palette: The Colours That Suit You
• True Winter Colour Palette: The Colours That Suit You
• Bright Winter Colour Palette: The Colours That Suit You