Research and Original Data

This page lists every piece of original research this site publishes. Each entry names its dataset, its method, and its limits. Anything not published yet is listed with the reason it is withheld.

Research here means data this site collected, coded and published itself, not summaries of other people's studies. The rules the work follows are on the editorial policy page, and the instrument behind the site is documented in full on the methodology page.

Published Studies

The Facial Insecurity Index85 deduplicated insecurity phrasings ranked by real search volume: 754,080 US searches a month, feature by feature.85 TERMS · 754,080/MO · DATASETAm I Ugly: What Search Data Shows440 self-directed appearance phrasings measured: 143,890 monthly searches, and hopeful questions outnumber the painful one 3.65 to 1.440 PHRASINGS · DATASETThe State of LooksmaxxingThe whole lexicon measured from 2018 to 2026: which terms broke out, when they did, and which are fading.15 TERMS · 2018 TO 2026 · DATASETThe Glow-Up ReportA year of glow-up searches measured: the seasonal swings, the two-week deadlines, and the May planning peak.50 QUERIES · 48-MONTH HISTORYThe Canthal Tilt BoomHow a term from a 2007 ophthalmology paper became social slang: the full breakout timeline in trend data.2015 TO 2026 · DATASETGen Alpha Skincare: The Search DataChild and teen skincare search demand measured: it peaks at age ten and spikes every December.32 QUERIES · DATASETWhere Your Selfie Goes30 face app privacy policies read and coded: 3 permit training on your photos, 13 are silent, and 11 offer no stated deletion path.30 POLICIES · CODED · DATASETThe Real Price of a Free Face RatingPricing re-verified for 25 tools: weekly plans annualize up to $1,039.48, and only 2 of 25 pages address cancellation at all.26 ROWS · VERIFIED PRICING · DATASETFace Rating Apps and Age Ratings20 store listings recorded: 14 carry the most permissive age band their store offers, and one app is 18 plus on one store and Everyone on the other.20 LISTINGS · 2 STORES · DATASETWill AI Rate Your Face?The usage policies of five major AI assistants, read and quoted: only one addresses appearance rating directly.5 POLICIES · QUOTED · DATASETThe AI Face Rater AuditWe read 25 AI face raters on their own pages and coded what each one measures, whether it publishes a formula, what it charges, and where your photo goes.25 TOOLS · 8 CRITERIA · DATASET INCLUDED

How the Data Is Collected

  • Audit studies code public pages only: every claim is taken from a tool's own published site, and the full coding table ships with the study.
  • The free scan runs on your device and sends nothing, so this site holds no database of faces, photos or scores to mine.
  • No study on this page uses simulated users, purchased panels or invented figures. A number we cannot source does not get published.

What Is Not Published Yet

A score-distribution study, the one that would let this site print percentiles, needs a large set of real, consented scans. That data does not exist yet, so no percentile or confidence band appears anywhere on this site until it does. The same rule holds for a test-retest study of score stability. When either study runs, it will be listed above with its full method.

What we won't show you: a confidence band (not until our test-retest study ships) · a percentile (not until a reference population is published) · a skin score from one photo (lighting lies). Every "not scored" comes with its reason.

It measures geometry, not worth. The number tells you where you start. It never tells you what you are.

The standing rule
on every page
of this site